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Who Should Attend
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Making a decision to become an innkeeper is an important one. It can mean a significant change in lifestyle and substantial investment of personal savings. This seminar is for those who are serious about making a career change to innkeeping. The insightful information, the time away and the interaction with innkeepers all provide the perspective needed to come to a conclusion about the right course of action.
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2012 Seminar Schedule
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February 10 - 12
May 18 - 20
August 17 - 19
November 2 - 4
All seminars are held at the award-winning Elizabeth Pointe Lodge on Amelia Island, FL. |
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Meet Our Seminar Leaders
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David Caples, innkeeper, consultant and inn sales broker, is the workshop leader. David has a Master's Degree in Hotel Administration from Cornell University. He and his wife, Susan, restored and opened a five-room bed and breakfast and developed Amelia Island Lodging Systems, a resort management company. They currently own and manage the Elizabeth Pointe Lodge, an award-winning 25-room inn.
Helen Elizabeth Cook, is an experienced innkeeper, lodging industry consultant and principal in Lodging Resources and BedandBreakfastForSale.com. With 15 years experience in a corporate environment, Helen is a small business owner experienced in sales and marketing, human resources, product development and operations. She will guide you through the various vehicles available for finding the inn of your dreams.
Vicki Beaudry, has impressive commercial lending experience. She is Executive Vice President/Senior Lender with First Coast Community Bank, a provider of Synovus Financial Services, and has current perspective on the financial markets. Vicki is a leading Small Business Association (SBA) lender and will show us the 'yellow brick road' to inn financing, equity requirements and business plans.
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What Our Clients and Graduates Are Saying...
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How to Acquire and Start-up a Bed & Breakfast -
A Seminar for Aspiring Innkeepers
 Friday 4 - 9PM
- Introductions
- All About Lodging
- Dinner Q&A with Innkeepers
- Goal Quantification
Saturday 7 AM - 6 PM
- Breakfast - 7am
- Does innkeeping fit your lifestyle?
- Will innkeeping meet your economic requirements?
- Business vs. Family
- Concepting: Creating the Product
- Guest Demographics
- Getting Your "Unfair Share" of the Market
- Lunch
- Site and Size Analysis
- Feasibility
- 5, 10, 20 Room Inn Pro-Formas
- Existing, renovation, or new construction - which type inn suits you best?
- Industry Trends: Revenue & Expense Data
- Full food service or limited food service?
- Economic Modeling
- Social Hour
Sunday 7 AM - 3 PM
- Breakfast - 7am
- Acquisition
- Selecting a Market and Location
- Where to Find an Inn
- Evaluation Check List
- Valuation Techniques For a Fair Price
- The Steps to Purchase and Sale
- Financing
- Equity Requirements
- Sources of Financing
- Lunch
- Preparing a Business Plan
- Pro-forma and Cash Flow Format
- Operations and Accounting
- Behind the Scenes Tour
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