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Who Should Attend

Making a decision to become an innkeeper is an important one. It can mean a significant change in lifestyle and substantial investment of personal savings. This seminar is for those who are serious about considering a career change to innkeeping. The insightful information, the time away and the interaction with others all provide the perspective needed to come to a conclusion about the right course of action.
Seminar-December 4-6 New Smyrna, FL
To Register:

Call: Helen Cook at 904-321-2210
Seminar Leaders

David Caples, innkeeper, consultant and inn sales broker, is the workshop leader. David has a Master's Degree in Hotel Administration from Cornell University. He restored and opened a five-room bed and breakfast and developed Amelia Island Lodging Systems, a resort management company. He and his wife, Susan, are the former owners of  the Elizabeth Pointe Lodge, an award-winning 25-room inn on Amelia Island, FL.
Helen Elizabeth Cook, is an experienced innkeeper, lodging industry consultant and originator of the website She is a small business owner experienced in sales and marketing, human resources, product development and operations. 

What Our Clients and Graduates Are Saying...
    Dreaming of Owning a Bed & Breakfast?
A Seminar for Aspiring Innkeepers: New Smyrna Beach, FL
Night Swan Intracoastal B&B
December 4 - 6, 2015

Friday 5:30 pm - 7 pm           

  • Meet & Greet Social Hour               
  • Dinner on Your Own

Saturday 8:00 am - 7 pm          

  • Breakfast & Seminar
  • Social Hour
  • Saturday Seminar Highlights

       Lodging Industry Overview

       Will it Meet Your Financial Goals?

       Lifestyle vs. Financial Goals

       Concepting: Creating the Product

       Buy, Build or Renovate?

       Business Plan Review

       Competitive Anaylysis

       Site and Site Analysis

       5, 10, 20-room Inn Pro-forma

       Acquisition Strategy & Tactics

       Market and Location Selection

       Buyers Evaluation Checklist

       Valuation Techniques for a Fair Price
       Financing the Inn of Your Dreams

         Equity Requirements

         Financing Sources
       Keys to a Successful

Sunday 8:00 am - 11 am                     

  • Breakfast & Seminar

Sunday Seminar Wrap-up

  • Choosing the Destination
  • Innkeeper Panel Q & A
  • Seminar Concludes
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